Turn Customer Data intoPersonalized Experiences
Get a unified view of your customers with Liferay Data Platform, enabling organizations to manage and use data effectively for targeted engagement and actionable insights.
Activate Account Signals to Accelerate Buyer Journeys
Liferay Data Platform (LDP) unifies CRM, campaign, account, and digital behavior data so Marketing and Sales can identify the accounts most likely to convert, act on buying signals sooner, and focus resources where they will have the greatest commercial impact.
Use LDP with your existing DXP to build trusted profiles and account intelligence, or pair it with Liferay DXP to turn those insights into real-time segments and personalized experiences that increase engagement, accelerate pipeline, and drive revenue growth.
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Translate Better Data into Better Results for Your Business
Smarter account engagement, from unified data to decisive action
Account data is scattered across your CRM, campaign tools, ABM platform, and Liferay DXP, making it hard to know what's really happening with an account, or to trust what you're looking at. Liferay Data Platform brings relevant data from selected existing systems together into one account view, without a full replatforming project. Every field stays traceable back to its source, so teams spend less time reconciling data manually and more time making confident, fully-informed account decisions.
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Know exactly which accounts to prioritize next
Not every account deserves the same amount of attention, but without a shared view of account progress, Marketing and Sales often disagree on which ones do. Liferay Data Platform places every account into a clear lifecycle stage based on real activity, so teams can see who's advancing, who's stalled, and where to focus effort next. With Marketing, Sales, and RevOps working from the same view, everyone prioritizes the same accounts instead of chasing separate lists and reports.
Act on buyer signals while they are still engaged
Buyer interest can fade fast, and by the time a report or overnight refresh flags a signal, the moment to act on it has often already passed. Working together, Liferay Data Platform and Liferay DXP let marketers build and update account-level segments themselves, without writing code. From there, Liferay Data Platform evaluates behavior as it happens and triggers personalized content, calls to action, and recommendations inside Liferay DXP automatically. The result is an on-site experience that responds while interest is still current, not after the opportunity has passed.
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Create dynamic experiences to see results.
Create precise, dynamic customer segments to target the right people at the right time. Personalize campaigns effortlessly across multiple channels, increase engagement, and unlock the potential of every interaction with actionable data insights.
How LDP Works with Liferay Capabilities
LDP + Personalization
Respond to buyer interest while it is still current. Liferay Data Platform continuously evaluates account behavior and profile changes, then updates segments as accounts qualify or their activity expires. With Liferay DXP, those segments can immediately trigger more relevant content, calls to action, recommendations, and journey paths – without a separate activation platform or an IT ticket.
LDP + Search
Help visitors find content that they require in their buying journey. Liferay Data Platform provides richer account and engagement context for segmentation, while Liferay Search can personalize results according to a user’s segment and digital context – making relevant resources easier to discover.
LDP + Sites
Make your websites, portals, and other Liferay-powered experiences account-aware. Liferay Sites provides the pages, content, and applications used to build digital experiences, while Liferay Data Platform supplies the account profiles, lifecycle stages, and segments needed to tailor those experiences. With Liferay Sites, changes in buyer behavior can trigger relevant on-site experiences in real time.
LDP + CMS
Turn connected account insight into more relevant content experiences. Use Liferay Data Platform segments to identify an account’s interests, activity, and lifecycle stage, then use Liferay CMS and Personalization to adapt page content, layouts, and messaging for each audience – while keeping content creation and governance centralized.
All capabilities ship in only one plan
Full Liferay Data Platform with everything you need to analyze data.
What's included:
- 3 connectors
- Unified Profile View
- 100,000 Report & Export API requests / month
- Account Lifecycle Dashboard
- 50 active batch segments ~ 20 active real-time segments
- Event analysis
- Batch and real-time segmentation
- Standard dashboards & reporting
- Liferay DXP personalization
- SSO and audit logs
- Unified Account View
- Standard 8/5 support
Tier Name
Deploy ready-made Liferay agents into your existing sites, content, and commerce.
What's included:
- OTB Liferay agents
- Up to 5 customised agents
- 200MB Data Source Capacity
Tier Name
Coming SoonDeploy ready-made Liferay agents into your existing sites, content, and commerce.
What's included:
- OTB Liferay agents
- Up to 5 customised agents
- 200MB Data Source Capacity
Tier Name
Deploy ready-made Liferay agents into your existing sites, content, and commerce.
What's included:
- OTB Liferay agents
- Up to 5 customised agents
- 200MB Data Source Capacity